The Builder/Developer division of Power Brokers Real Estate offers small or large national builders and developers a comprehensive sales and marketing plan to help them achieve successful sales results. There are multiple ingredients needed to ensure a successful real estate endeavor. That endeavor starts with the purchase of raw land and ends with the final sell out of a community. It is the proper execution of marketing research, marketing, sales and model merchandising that ensures a community or neighborhood will be well received within the marketplace.
We offer our Builder/Developer Partners two (2) viable options:
(1) A limited program where we place an inventory or to-be-built home into the MLS and online on over 20 real estate marketing web sites including Realtor.com, Google, AOL Real Estate, Cyberhomes, Trulia, Homescape, MyRealty, Zillow, Yahoo! Real Estate, Vast, Hot Pads, and Oodle for a one-time fee of $499 per home. In our limited service program all Realtor calls are directed to your office and you control your own signage and showings.
(2) A full service marketing program consisting of:
Our Builder/Developer division experts start off with a comprehensive marketing research program that will help identify the appropriate niche of your community through market research activities. The professionals within our division will identify current absorption rates, will shop competitive projects and analyze future trends to help you develop the most marketable real estate communities and projects.
Full Service Marketing Plan
Once we have identified the appropriate niche for your community, we will develop a complete marketing plan consisting of public relations, advertising, sales collateral development, database marketing and customer follow-up programs. We will also develop an online marketing plan consisting of targeted email marketing and search engine optimization programs. Co-broker marketing is another important component of your marketing plan and we will make sure that we develop a separate program to target some of the area's top real estate producers to help attract them to bring their prospects to your community or inventory homes. Branding is another important component of marketing. Whether you have a strong existing brand in the market place or you are just starting out, we can help put together your brand identity to help you develop credibility and a following in the industry.
A successful sales program is critical for any real estate project. We are capable of assisting with the development of the sales contracts, and handling all necessary components to ensure your community adheres to the rules and regulations concerning HUD guidelines, FREC rules and the Interstate Land Sales Act. Most importantly, we will set up your sales offices and model centers to ensure that they are effective resources to gain developer credibility and assist your sales agents with the selling process. We will work with existing real estate sales professionals or help you staff your sales offices with experienced on-site sales professionals from our Builder/Developer division. The sales process doesn't end after the initial visit from a prospect. We will develop a follow-up program that is targeted and relevant to your prospective customers that will vary depending on what type of prospect we are marketing too (i.e. A, B, C or D buyer).
Model Merchandising is an important aspect in helping customers identify with your homes. Depending on the age and target market, in addition to demographics and psychographics of the potential buyer, we will work with your designer to determine what elements we will need in your models to help make them memorable to the prospective clients. Does your potential buyer relate more to Pottery Barn and Pier One, or are they most likely to prefer a classical style of home decorating? We will help you determine the styles most likely to appeal to them through our marketing research programs.
Power Brokers Real Estate, Inc. is loaded with talent. Our company consists of employees that have years of experience working with builders and developers on the purchase of raw land for development. In addition, our company is staffed with Builders Industry Association sales and marketing award winners and top producing new home sales agents that have years of experience to help ensure your success. The company's principal, Kerry Constantine, is a Member of the Institute of Residential Marketing and Certified New Home Sales Professional awarded through the National Association of Home Builders.
We would welcome the opportunity to meet with you in person to learn about your goals and see where we might be able to assist you in meeting or increasing your sales success.